Your team
- Brand direction and media strategy
- Budget and investment choices
- Platform relationships
- Final approval
The work, in detail.
Strategy ownership
You keep the decisions.
We carry them through.
Your team knows the brand and the business. Keeping strategy with you keeps execution accountable to your intent, and the learning inside your team.
The Detail Department
- Translate the plan into work ready to build
- Prepare campaigns and adapt the assets
- Arrange a second-person check
- Release and follow through within your mandate
We challenge gaps and explain the implications. Decisions that need your authority come back to you.
The process
From your brief
to a live campaign.
Your attention goes to the decisions that need it. We take responsibility for the preparation, build and checking.
Agree the direction
- 01
Brief
You set the direction: brand priorities, markets, budget and campaign inputs.
- 02
Draft
We turn the brief into a specification and creative order.
- 03
Challenge
We bring gaps, assumptions and decisions back to you.
- 04
Approve
You agree the source version that the build will follow.
Carry it through
- 05
Build
A maker prepares the campaign from that agreed source.
- 06
Check
A different person compares the setup with the source and records the findings.
- 07
Launch
You validate the checked work. We release within your mandate and record what happened.
- 08
Reconcile
Delivery checks and later changes stay connected to the campaign record.
The maker and the checker
are different people.
The receipt is the common reference.
The client review fixes what is intended. Setup and QC refer back to it. The launch record adds what the platform showed at release.
Inspect the campaign receiptThe campaign receipt
A campaign you can inspect.
The client view brings the plan and placements together. The check and the release record answer different questions.
Department
Build Receipt / Client review
Your campaign,
in full.
The plan at a glance.
- Markets
- Agreed country list
- Campaign dates
- Start · End · Time zone
- Planned budget
- Total and allocation
- Channels
- Platforms in scope
Campaign lines, budget envelopes and market allocations sit beneath the same agreed plan.
Each placement.
Ready to inspect.
Image referencesThe source, format and crop belong together.
What happens next?
Your acknowledgement fixes the plan being reviewed. It does not launch the campaign. Setup and QC continue in separate records.
A second person.
A separate check.
We compare the campaign setup with the plan you approved. A difference gets a finding, an owner and another check.
Internal QC
Does the build
match the plan?
Sample recordApproved planCampaign setup
Budget & dates
Agreed budget
Launch window
Configured budget
Platform schedule
Audience & market
Intended audience
Approved markets
Targeting settings
Location settings
Creative & destination
Approved placements
Copy, assets & links
Placement setup
Ads & tracking
When something differs
Find it. Fix it. Check it again.
The finding stays attached to its field. The record shows the correction and who rechecked it.
You can see what was checked, who checked it and what still needs attention.
The launch has
its own receipt.
The agreed plan is the starting point. The launch receipt records what was actually released, by whom and when.
The Detail Department
Launch
receipt
Sample record
Creative & placement reference
- The approved version
- The plan and approval this release belongs to.
- The people
- Maker. Independent checker. Approver.
- The platform
- Campaign and ad references, release time, time zone and status.
- The evidence
- Linked build, QC and platform captures.
After the launch
A change gets a new linked record.
The original receipt stays intact.
A structure demonstration with public advertising imagery. No completed check or live campaign is represented.
Other services
Keep the site as current as the campaign.
Website management
The next collection is ready. Is the site?
We keep an existing website current, working and ready for the next campaign. Updates, fixes and releases follow your approval process.
A collection-page update
Collection pagePreview
Approved image & copyProduct links & language versionsRelease date & rollback
Keep it current.
Collection pages, product information, campaign landing pages and editorial updates. We check images, copy, links and language versions against the approved request.
Keep it working.
CMS and plugin updates, broken links, regressions, scheduled form and uptime checks. Platform changes are agreed before work begins.
Release with a way back.
Preview first. Check on desktop and mobile. Coordinate the release, record what changed and agree the rollback before it goes live.
What stays with you.
The updated site, release notes and checks. A clear record of what changed and anything still to resolve.
New sites, redesigns and migrations need their own scope. Maintenance starts with the site you already have.
Discuss your websiteTagging & analytics
A sale should mean the same thing in every conversation.
We set up and check the measurement behind your campaigns, then explain what each report can tell you. Start with the question your team needs to answer.
Check one purchase
- A customer opens a productProduct view
- They add it to the bagAdd to cart
- The order is confirmedPurchase
Does it fire once?
With the right value?
Under the right consent?
Define what counts.
GA4 configuration, event names and data layers. We document what each event means and when it should fire, so a conversion has a shared definition.
Check the whole path.
GTM containers, pixels, conversion events and agreed offline feeds. We test consent behaviour with your consent-management platform and look for missing or duplicate events.
Make the numbers useful.
Reports and dashboards built around a decision. We reconcile definitions, explain differences between sources and record the checks that support the result.
What stays with you.
A measurement plan, event definitions, versioned changes and test evidence. Your team can see what is being counted and why.
Data warehouses and attribution research need a separate scope. Consent implementation follows your requirements and legal guidance.
Discuss your measurementTraining
Build the habit. Keep the know-how.
Workshops and practical sessions around the work your team actually does. We leave useful methods behind, so the next campaign is easier to run.
A question worth bringing
“Why does the platform report more sales than our analytics?”
Work through it together
Compare the definitions. Trace one event. Understand the attribution windows. Write down what each report can answer.
Start with a real task.
A launch, a reporting discrepancy or a recurring handover. We work through the actual tools and decisions with the people who use them.
Make the method repeatable.
Naming conventions, campaign taxonomy, media-plan templates, creative orders and QA checklists. Playbooks capture what happens and who checks it.
Let the team take over.
Guided practice, onboarding and acceptance checks. Where automation helps, we show how it works and how to spot when it needs a human.
What stays with you.
The workshop materials, templates and playbooks, ready for your team to use and adapt. The system stays yours.
The sessions build capability in your team. Ongoing execution support is a separate service.
Plan a sessionMore days together.
A lower day rate.
Day support from €500 / $600 / £450 per day. Dedicated teams are scoped around your monthly commitment.
Book days each month, or bring in a dedicated team. As the commitment grows, the day rate comes down.
From EUR 500 / USD 600 / GBP 450 per day.
Day rateLess per day as you book more
Fewer daysMore days
We agree your rate with the scope and monthly commitment. The curve shows the relationship, not a quoted discount.
Need your own
dedicated team?
For a continuous workload, we shape a team around the volume and skills you need. The same process, with capacity planned around your work.
Let’s shape your teamA technology city.
A luxury opportunity.
Our base in Bangalore puts the Department in a place where technical ambition and an expanding luxury market meet.
Technology is part of the culture.
Bangalore is India's Silicon Valley. That matters to the way we work: marketers who understand the tools, question the process and know when a task needs human judgement.
Bangalore's technology contextLuxury is growing here.
Bain and Altagamma's 2025 study identifies India among the emerging markets with strong luxury growth potential. We want to build in that environment, while serving international brands.
Bain and Altagamma, 2025Agree the working rhythm.
Shared hours, review windows and launch cover belong in the brief. We agree them around your markets and campaign calendar, with one accountable point of contact.
Discuss working together